FREE PREVIEW
➜ Sample:
This is a preview of the Complete Playbook containing pages from the different chapters.
Contents: 24 pages – PDF (88 MB)
🏆 Innovation Award 2014: CJM
“Ronald was essential to the development of the Customer Journey Project and has been the User Centered Design lead for it since mid-2012. Ronald works with the management team to identify and focus on critical tasks or incidents that require deeper investigation.
This entails conducting user and stakeholder interviews as well as team meetings and workshops which produce additional information to better understand the customer journey.
Ronald Peeringa designed Customer Journey Maps that provide actionable customer insights across channels and time.”Jeff Honious, VP Innovation at RELX
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Check out the Complete Playbook or one of these individual chapters:
➜ Mastering Journey Mapping: Act I
➜ Mastering Journey Mapping: Act II
➜ Mastering Journey Mapping: Act III