Improving the Experience for your Customers

will boost conversion rates and customer loyalty

Discover Opportunities

Through the study of your target users with their requirements in realistic contexts

Experienced Senior Customer & User Experience Expert

Specialized in CX/UX with 15+ years of industry experience in successfully collaborating with cross-functional teams in international settings

Research Methods
User Interviews

Discover the underlying motivations and needs of your users and find opportunities

Heuristic Reviews

Get your online services evaluated based on recognized usability principles

User Testing

Validate new concepts or testing the usability of existing products or features

Journey Mapping

Get a visual presentation of the customer journey experience during the different stages.

Context is Everything
For Better Understanding the Experience of Your Customers

“Ronald is a CX (Customer Experience) professional who can truly see things from the customer’s viewpoint. He has a rare combination of visualization and analytical expertise with exceptional execution skills, which made him an indispensable talent in driving CX programs. Combining customer journey mapping, design and analytics, Ronald and I tackled complex customer experience issues that cut across sales, marketing, customer services, publishing and production. He takes ownership and never stands still.”

Yasu - Director CX

Yasu – Director CX

“Ronald approaches his work in a very professional manner, with good attention to detail. His preparations for user interviews is careful and thorough ensuring best use is made of limited interview time.

He is not afraid to question what he does not understand to ensure that his user interface specifications are well presented and clear. Ronald is a valued team member and a pleasure to work with.”

Philippa - Sr. Business analyst

Philippa – Sr. Business Analyst

“Ronald is the best Journey Mapping expert I know. I have worked with him for many years at RELX, building various large projects for researchers and information specialists. Ronald has conducted numerous user insight sessions with customers and ran several internal workshops with people across disciplines in order to get a full understanding of both the user as well as the business problem. He is able to visualize complex problems in a way that allows the product managers, marketeers, designers and developers to make informed decisions in their work. I highly recommend hiring Ronald for your UX work.”

Spencer de Groot

Spencer – Head of User Experience at RELX

Ronald Peeringa

Passionate about delivering fact-based customer-centric solutions. Harmonizing strategic business goals with customer needs, towards enhanced engagement, loyalty, and sustainable growth.

Digging deeper

Do you keep track of all interactions on your product or service? To increase engagement and loyalty, you also need to understand the goals and context of your customers’ actions. To increase engagement and loyalty, you also need to understand the goals and context of your customers’ actions.

Lost Dog UX Research, Amsterdam
Lost Dog philosophy

In my career, I’ve learned that emotions often motivate our behaviors. I love digging deeper to understand these motivations. This understanding leads to practical solutions that make a bigger impact over time.

Customer Experience (CX) is the cumulative impact of multiple touch points over the course of a customer’s interaction with an organization before, during and after the purchase or use of a product or service


Journey Through the Digital Arts

I started in the dynamic field of graphic design, where I made visual identities for a wide variety clients. I learned the impact of telling stories through visuals. Then, I switched to web design, improving my skills in interactive design and online shopping. Here, I discovered my passion – user and customer experience. I apply everything I’ve learned from my past experiences here.


Experienced in Customer and User research with 15+ years of industry experience in successfully collaborating with cross-functional teams in international corporate settings on complex projects.
Conducted 400+ user interviews globally, delving into B2C and B2B markets to unearth customer needs and motivations.
Proficient in both qualitative and quantitative methodologies to drive customer-centric solutions. Skilled in end-to-end customer journey mapping and adept at managing complex research initiatives. Passionate about enhancing customer experiences through creative problem-solving and proactive approaches.

  • Enhanced project outcomes by integrating creative thinking and proactive problem-solving strategies.
  • Managed and monitored complex user research initiatives to ensure optimal results.
  • Conducted concept and usability testing, utilizing both moderated and unmoderated methodologies.
  • Leveraged qualitative and quantitative analysis techniques to derive actionable insights.
  • Facilitated end-to-end customer journey mapping to optimize user experiences.
  • Provided impactful UX coaching and workshops to empower teams and drive innovation.
  • Mapping customer journey experiences: Read more about customer journey mapping methodology.

Reach out today, and let’s chat how we can collaborate to create exceptional user experiences that leave a lasting impact. Or read more on my Linked profile.

Curriculum Vitae


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Contact Info
Johan Jongkindstraat 208
1062 DK Amsterdam

Lost Dog | UX Research

Discover Experiences

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