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🏆 RELX Innovation Award 2014:

“Ronald was essential to the development of the Customer Journey Project and has been the User Centered Design (UCD) lead for it since mid-2012. Ronald works with the management team to identify and focus on critical tasks or incidents that require deeper investigation.

This entails Ronald conducting user and stakeholder interviews as well as team meetings and workshops which produce additional information to better understand the customer journey.
Ronald Peeringa designed Customer Journey Maps that provide actionable customer insights across channels and time.

Jeff Honious, VP Innovation at RELX

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Digging deeper

Do you keep track of all interactions on your product or service? To increase engagement and loyalty, you also need to understand the goals and context of your customers’ actions. To increase engagement and loyalty, you also need to understand the goals and context of your customers’ actions.

Lost Dog philosophy

In my career, I’ve learned that emotions often motivate our behaviors. I love digging deeper to understand these motivations. This understanding leads to practical solutions that make a bigger impact over time.

Journey Through the Digital Arts

I started in the dynamic field of graphic design, where I made visual identities for a wide variety clients. I learned the impact of telling stories through visuals. Then, I switched to web design, improving my skills in interactive design and online shopping. Here, I discovered my passion – user and customer experience. I apply everything I’ve learned from my past experiences here.

Specialities

Experienced in Customer and User research with 15+ years of industry experience in successfully collaborating with cross-functional teams in international corporate settings on complex projects.
Conducted 400+ user interviews globally, delving into B2C and B2B markets to unearth customer needs and motivations.
Proficient in both qualitative and quantitative methodologies to drive customer-centric solutions. Skilled in end-to-end customer journey mapping and adept at managing complex research initiatives. Passionate about enhancing customer experiences through creative problem-solving and proactive approaches.

• Enhanced project outcomes by integrating creative thinking and proactive problem-solving strategies.
• Managed and monitored complex user research initiatives to ensure optimal results.
• Conducted concept and usability testing, utilizing both moderated and unmoderated methodologies.
• Leveraged qualitative and quantitative analysis techniques to derive actionable insights.
• Facilitated end-to-end customer journey mapping to optimize user experiences.
• Provided impactful UX coaching and workshops to empower teams and drive innovation.
• Mapping customer journey experiences: Read more about customer journey mapping methodology.

Reach out today, and let’s chat how we can collaborate to create exceptional user experiences that leave a lasting impact. Or read more on my Linked profile.

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Curriculum Vitae

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Tools and Software

Regularly I am asked if I have used tool X or Y. So here is an extensive (but incomplete) list of all tools I used in my life so far:

1. Adobe Photoshop
2. Adobe Photoshop Elements
3. Adobe Illustrator
4. Adobe Freehand
5. Adobe Indesign
6. Adobe After Effects
7. Adobe Lightroom
8. Adobe Acrobat Pro, Acrobat Reader
9. Adobe Premiere
10. Microsoft Word
11. Microsoft Excel
12. Microsoft Forms
13. Microsoft Outlook
14. Microsoft OneNote
15. Microsoft Powerpoint
16. Microsoft Sharepoint
17. Microsoft Teams
18. Microsoft OneDrive
19. Microsoft Skype
20. Microsoft Visio
21. Microsoft Access
22. Google Gmail
23. Google Forms
24. Google Drive
25. Google Docs
26. Google Sheets
27. Google Analytics
28. Google Meet
29. Google Calendar
30. Apple Keynote
31. Apple Notes
32. Apple Numbers
33. Apple Pages
34. Apple GarageBand
35. Apple Logic Pro
36. Apple Final Cut Pro
37. Apple iMovie

38. OpenOffice
39. Basecamp
40. Micromedia Director
41. QuarkXpress
42. Miro
43. Dovetail
44. Zoom
45. ChatGPT
46. Pipedream
47. Sketch
48. Figma
49. Invision
50. Balsamiq
51. Prezi
52. TheyDo
53. UserSense
54. TestingTime
55. UsabilityHub
56. SurveyMonkey
57. Usabilla
58. Testbirds
59. Qualtrics
60. Typeform
61. Maze
62. Trello
63. Slack
64. Calendly
65. Airtable
66. WordPress
67. Easy Digital Downloads
68. Stripe
69. PayPal for Business
70. Dropbox
71. ProTools
72. Ableton Live
73. Universal Audio LUNA
74. Distrokid
75. Atlassian Confluence
76. Atlassian Jira
77. Trello
78. Oracle RightNow
79. Salesforce
80. Amadine
81. Evernote
82. Notion
83. Substack
84. Mendeley
85. Spitfire Audio
86. PDFelement
87. REW
88. 3D Max
89. Cinema 4D

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